Loading...

@simongerman600 Simon Kuestenmacher

I’m a Melbourne based geographer & demographer from Germany. I speak & write about demographic data for a living. On Insta I share photos of my work.

@simongerman600 photos and videos

16 hours ago

Today I presented at the athlete wellbeing summit run by the Australian Institute Of Sport. What kind of workforce do athletes face in the 2020s and are they prepared for it? I argued that athletes establish many transferable mindset skills that will come in very handy in the world of business. #olympics #athletes #publicspeaking #career #skills #demographics

280
6 days ago

Presented and ran a workshop today for the HR leadership team of Monash University. We analyzed how to react to the coronavirus and workshopped responses to demographic changes facing Australia in the 2020s.

152
6 days ago

Spoke to 100 business leaders at the @gartner_inc International Executive Forum and argued that #Australia is an excellent place to do business in during the 2020s. The list of things working in Australia’s favour is long but there is the issue of social cohesion that needs to be managed. We are dividing our workforce into high income and low income earners, eroding the middle class. This is no laughing matter. Any politician aiming to further divide the nation might be helping their ratings but is doing an insane disservice to the nation. #demographics #futureofwork #publicspeaking #business #strategy

471
3 weeks ago

‪Fun with maps at the Property Council of Australia “Outlook 2020”. I argue that global demographics favour investment into Australia. The residential sector will be driven by millennials reaching the family formation stage of the lifecycle. ‬I’m not convinced that government plans of decentralizing population growth will succeed in the 2020s. Decentralized population and economic growth would massively benefit Australia but I’m not sure that policy levers are used to really push such an agenda. #property #realestate #publicspeaking #future #australia #melbourne #fedsquare

362
3 weeks ago

Presented to Victoria’s Waste and Resource Recovery today about how to target messages regarding recycling to the different generations. ⠀ ⠀ Don’t moralize when dealing with Gen X and their Gen Z kids. Gen Y and the Boomers are more likely to respond positively to moral messages. To reach Gen Z it’s particularly important to link global issues to local actions that need to be taken. Gen Z grew up thinking about the world as a wholistic system after all. ⠀ ⠀ In Australia we are shrinking the middle class while creating more high income and more low income households. Raising council rates for improved recycling systems won’t hurt the high income households but an additional $300 will seriously hurt the low income households. One size does not fit all. ⠀ ⠀ #demographics #sustainability #recycling #waste

251
3 weeks ago

Our economic wellbeing is linked to the strength of Brand Australia. After the Port Arthur massacre in 1996 the national brand could've been damaged permanently. Due to the strong gun reforms by the conservative Howard government our brand ultimately got strengthened and #Australia is lauded internationally as best practice in the handling of firearms. ⠀ ⠀ After the deadly #bushfires our brand is once again at risk. I argue that we need a strong policy response to ensure that the national brand isn't permanently damaged. If regional Australia is publicly perceived as being dangerous, the national goal of channeling population growth away from the major growth centres to the regions, can't be achieved.⠀ ⠀ Climate policy discussions in Australia have been unfruitful so far. I propose we look to Norway where fossil fuels are happily exploited, and its profits channelled into a sovereign wealth fund that invests into renewable energies and clean technology, creating many jobs in the process.⠀ ⠀ The Norwegian approach is pragmatic and the only way that I can think of that might allows both sides of politics to agree on #climatechange policy. This would massively strengthen Brand Australia too.⠀ ⠀ Read my full column on page 24 of The Australian today or online: https://buff.ly/3aS1bep⠀ ⠀ #AusPol #CleanTech #Renewables

422
last month

My column today reviews the past decade in Australia from a demographic perspective. Population growth was the big issue. We grew our population base because our economy transitioned more into a knowledge economy and we needed skilled foreign workers as the local population couldn't possibly have filled all these jobs. Growth was unevenly distributed. Melbourne and Sydney grew while many smaller towns stagnated or even shrank. Two demographic predictions from the early 2010s didn't eventuate. Baby Boomers didn't downsize at the predicted rate and continued living in the family home. The trend towards remote work was also exaggerated. We’ve seen a small increase in people working from home but not large enough to seriously ease the pressure on our transport networks. Software made many boring repetitive work tasks more efficient or even got rid of them completely. Tasks left for human office workers have become more interpersonal and communicative, best done face to face. Read my full column in today's The Australian on page 36 or online: https://bit.ly/2t7mKqc #demographics #population #babyboomers #review

355
Dec 2019

I presented at the @basscoastshire on the demographic drivers impacting the area in the coming decade. It’s a regional council that will see growth driven by several distinct groups of people. One group consists of downshifting baby boomers who use their country home to hold court for their visiting city dwelling children and grandchildren. Another group are extreme commuters who for two or three days drive the long but manageable way into Melbourne and work the rest from home. Some residents who work in Melbourne will cram all their work meetings into two days, drive up Monday, work a long day, stay in an AirBnb, work a normal Tuesday and drive home at five. Regional towns like Wonthaggi that are in the orbit of the large capital city can also attract some footloose entrepreneurs and creative workers who look for a seachange and a more affordable lifestyle. The biggest challenge for regional towns is to attract young families in their 30s (and 40s ). Jobs must come first. Funnily enough there are plenty of work opportunities out there. Maybe a try before you buy program that allows workers to test drive a regional job and a country lifestyle for three months before committing would be a good idea? #regionalaustralia #economicdevelopment #jobs #basscoast #urbanplanning #commuting

170
Dec 2019

More and more Australians work from home at least occasionally. This is particularly true for the well-paid knowledge workers. In my column I argue this will change the type of housing that such workers demand. The study nook will not suffice for people working hours from home. These workers will demand larger homes with a decent-sized and fully functional study. If you have two monitors and a standing desk at your office tower you will want a similar setup (maybe with a bit more charme ) at home. Read my full column on page 24 of today's The Australian or check out the online version with a total of four visuals on the topic: https://bit.ly/2rTTN0k #workingathome #homeoffice #flexiblework #worklifebalance #realestate #property #beyourownboss

311
Nov 2019

I spoke to 500 property investors about the future of residential real estate in Australia at the Sofitel in Sydney. Overall the outlook for the property sector is great. Population growth means new housings needs to be added. A more transient population means people move more frequently between dwellings. A big issue over the last two decades was that we built a lot of housing of very poor quality. This is what happens when you add tons of housing at rapid speed. You cut corners and build relatively low quality housing. We will see a massive renovation wave hitting the market in about 20 years. I'd expect that businesses that offer full-package renovation services will make a killing then. When working in the property industry you must always remember that the sector hasn't been disrupted in any meaningful way yet. Things are still being done in an old-fashioned way. A big new player entering the market could change the way real estate is done in Australia. Be alert and be ready to change. I wouldn't rely on the sector continuing without major disruptions over the next 20 to 30 years... #property #investment #economy #publicspeaking #career #events #presentation #australia

322
Nov 2019

At the Emergency Management Victoria Leadership Summit I discussed the challenges facing organisations in engaging volunteers over the next ten years. The chart I’m showing here shows the collective vote for third parties (everyone other than Lib and Lab ) in federal elections in Australia since Federation in 1901. Despite three decades of uninterrupted economic growth we are voting for third parties at the same rate as we’ve done during World War II. Australians mistrust all large organisations. To reach costumers or volunteers in the coming decade you will not want to present yourself as a large organisation. Rather put forward a human face. Be approachable. Be proactive. #volunteering #politics #australia #communityservice #marketing #publicspeaking

230
Nov 2019

The essential work skill increasingly mirror the essential life skills. Self-discipline, self-awareness, cultural competency, empathy, team work, life-long-learning. Career and life advice are harder to tell apart. That’s not a bad thing.

411
Nov 2019

I presented to 100 independent supermarket owners about the changing retail landscape in Australia in the 2020s. Values shift and consumer preferences will be shaped by the changing demographic profile of the nation. The retail market adopts incredibly fast to changing market forces. #retail #metcash #iga #southaustralia #business

110
Nov 2019

I’m always happy to work with the Geography Teachers Association to promote the subject of geography to young students. Here is a short video of me talking about my work as a geographer. I argue that geography is a great subject when you want to understand how the world works 🌍 Watch the video here: https://www.gtav.asn.au/careers-in-geography/video-profiles

402
Oct 2019

I spoke at the Annual General Meeting at AMTIL (Australian Manufacturing Technology Institute Limited ) about the future and current state of manufacturing in Australia. The negative storyline pushing the death of Australian manufacturing is far from the truth. The sector employs over 900,000 people. That makes the sector 3x as big as mining or agriculture. With Gen Y and Gen Z focusing on environmentally and ethically sourced products the “Made in Australia” label will become increasingly popular (not for patriotic reasons ). A great observation from the audience was that the manufacturing workforce was used to include much more warehouse staff but today warehousing is managed by specialized companies and jobs are counted towards the logistics sector instead. #manufacturing #business #publicspeaking #australia #economy

170
Oct 2019

As the son of a cartoonist, I love when conferences hire a graphic scribe. This is the visual summary of my presentation to @monash_uni today. Not sure how much this helps when you haven’t seen my presentation but it’s a great mind-map that allows the audience to remember the main points I made.

291
Oct 2019

I presented to 80 Academic Heads and professors at @monash_uni about the changes facing higher education from a demographic perspective in the 2020s. Providing education for the sake of knowledge in a commoditized environment is a big challenge. So is providing educational opportunities for students form non-privileged backgrounds. University education will continue to stay in high demand in our knowledge economy but will be increasingly more common. Today already about 40% of thirty year olds have at least a Bachelor Level education. #education #university #career #futureofwork #highereducation #australia

161
Oct 2019

Today I presented at Australian Schools Plus to 33 education professionals about the world they are preparing their students for. We spoke about the challenges of managing helicopter parents who are deeply insecure about their own economic future and are transmitting their fears onto their children.

230
Oct 2019

In my column today I’m showing how the Australian middle class has been squeezed over the last twenty years. Looking at this data I’m not surprised that more members of middle class chose to vote for fringe parties.

271
Oct 2019

Today I ran a 3 hour workshop with the @nbn_australia executive team about Australia in 2029 and how changing demographics will impact technology usage in the future. This slide naturally argues that we need to look to Asia to see how our technology usage will be shaped in the future. Sounds odd? I guess you had to be there...

270
Oct 2019

At the Commonwealth Bank Future of Health Forum at Telstra I presented on the challenges facing the healthcare workforce over the coming decade. It will be harder to adequately fill low-skilled carer jobs than high-skilled doctor jobs.

230
Oct 2019

Dinner presentation at the @furyandson #brewery in #keilorpark . #wearebrimbank hosted six Local Government Areas from Western #Melbourne . This area of the city saw massive #population growth and is changing its demographic composition rapidly. I pointed out growth opportunities and listed social challenges. I ended with a plea to councils to be brave and innovative in their interactions with their residents. Residents are very open to their local government taking risks and acting bold.

162
Oct 2019

I spoke to 100 sporting and university professionals at the Australian Institute Of Sport of how we can best prepare professional athletes for their professional careers after their sporting careers. It was great fun to explore how well the athlete’s mindset overlaps with the important skills needed in the 2020s. The biggest problems might be around ego. Going from being a sporting great one day to entering the corporate world at the bottom rang the next day isn’t an easy transition.

110
Oct 2019

I argue in The Sunshine Coast Daily today that a bid for the 2032 Olympics will benefit the whole of Southeast Queensland (SEQ ) and not just Brisbane. A smart bid for the Games leads to fast-tracked infrastructure development in the region. With athletes, venues and visitors spread across the whole region the Games can be run with a minimum of new sporting infrastructure (that would be unutilised afterwards as happened with the Athens Games ). I think SEQ can run a great games and will benefit hugely from infrastructure upgrades.⠀ ⠀ #infrastructure #sunshinecoast #tourism #southeastqueensland #olympics

120